Creators

Your followers wrote, so did a brand — lose neither

Comments under the video, replies to your story, a collaboration offer… Estacell puts them all in one inbox, so you, your assistant or your manager answer from the same place.

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DMs and comments in one inbox Clear owner for every brand offer An AI rep that replies at night
Sound familiar

The video took off, the inbox overflowed

One post brings hundreds of comments and messages; the three or four that matter get lost in between.

  • A brand’s collaboration offer is found three days later, buried under hundreds of "love this" comments.
  • "Which camera do you use?" arrives twenty times a day, and each one is answered by hand.
  • Instagram in one app, the Facebook page in another; one of them always falls behind.
  • Your manager replies too, but nobody knows who answered what; the same person gets two replies.
A creator smiling at her phone while recording in front of a ring light
Real use
We answer the comments on our own channels from this inbox too: an apartment-life series and a cat channel.
The fix

One inbox for all your channels

Comments are conversations

A post comment lands in the inbox like a DM, and your answer goes under the comment. The card shows which post it came from.

One inbox, every account

Instagram, your Facebook page and web chat share one queue. Connected accounts sit in the menu by name; tap one to see only that account.

Together with your manager

Assign the offer to your manager; everyone sees who replied and who is waiting. Internal notes never reach the follower.

The AI rep works nights

It answers frequent questions with your rules and hands over anything it is unsure about.

Your offer page, ready

Keep your post, story and campaign packages in the catalog; send a brand one link with photos.

What each channel brings

Messages, reply rate and median reply time per channel — in the report, as numbers, not guesses.

How it is used

A creator’s day

Pick "Other" as your industry at sign-up; everything below comes switched on.

Morning: one glance

The dashboard shows what piled up overnight and what the AI rep already answered.

Noon: offers go to the manager

Brand messages are assigned to your manager; they reply while you keep filming.

Evening: the video is live

Comments start flowing; the AI rep answers the frequent ones, the rest wait in your queue.

Month end: the report

Which account brought the most conversations and how many went unanswered — next month planned with numbers.

Questions

For creators

Will my TikTok comments come in too?
The TikTok connection is in official review. Once approved, the “Coming soon” label in your panel disappears and TikTok comments flow into the same inbox. Instagram (DMs and comments), Facebook pages (Messenger and comments) and web chat are ready today.
Can my manager log in to my account?
Yes. Everyone signs in with their own email and password. Add your manager as a team member and they see only the conversations assigned to them; make them an admin and they see everything. Who wrote what stays on record.
Does the AI rep write in my voice?
However you set it up. You write its tone and rules; when it is unsure, it hands the conversation to you. You can also leave it off.

Call your own office and watch it appear

Connect your switchboard and one social account, message yourself, and see both land in the same inbox. That’s the whole demo.

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